I enormously enjoyed Greenpeace’s response to VW’s award-winning Darth Vader ad - mainly for the mini R2D2.
FBI TV Part Two
Today’s news has answered yesterday’s question: the power of advertising!
FBI Turns to Daytime TV to Catch Crooks
As a federal agency, does the FBI’s move to advertise their most wanted list on daytime TV say more about the power of advertising or the decline of traditional investigative techniques?
Google are fantastic. Have you played the Les Paul logo yet?
This is the first real application of sound to a Google home page. Why do we all seem to unthinkingly accept that the internet is silent. The little black box recorded your riffs and the numbers one to ten on your keyboard corresponded to various strings, making it even easier to create your tunes.
Great new brand visualisation tool. You can compare brands or create your own. Pictured is Apple’s Brand Toy. Click here to find out what all the different parts of the toy mean.
Young Marketer of the Year
Very impressive work from Rebecca Brock - an inspirational, well rounded and truly effective campaign.
This is an ad which for me forgets what it’s advertising - it takes 1m30s to show the product. Had I walked out of the room before the end I would have left thinking I’d seen the new Adidas advert. It’s a great concept -talented skaters, gorgeous camera work - but perhaps the ad should have begun with a close up of a skater drinking the product before going on to do such wonderful things.
Brilliant extension of ‘The man your man could smell like’ concept. Again, using a little self-effacing comedy to completely transform a brand’s old-fashioned stuffy image.
This is the second time Aldi has appeared in my blog. This time there’s no doubt for me as to whether it hit the mark - the comedy pitching was just perfect. Subtly funny and inoffensive enough to be shown at any time whilst never losing sight of its goal to promote Aldi.
